When I wrote Apostrophe “S” back on October 25, 2010, I started out with the statement “I do not understand why so many people seem to think that an apostrophe is needed in making a singular word into its plural form.”
It still amazes me as I continue to see the addition of ‘s in print advertising, on storefront names, in web logs, newspapers, magazines, etc. I hope you noticed that I did not write name’s, web log’s, newspaper’s, or magazine’s. I think it is totally unacceptable when that error slips by the copywriter, proofreader, the editor, and other so-called responsible professionals. It seems to me that basic writing and proofreading knowledge and ability has been discarded and ignored by almost everyone.
And, do you know what else? I am also disturbed by newscasters, waitresses, other service workers, and — well, anybody, for that matter, using the phrase “you guys“ when addressing women or when addressing men and women together. Again, I hope you noticed that I did not use ‘s when I wrote the plural form of the words in the preceding sentence.